All species play essential roles within the Earth’s ecosystem, yet we’re currently at the precipice of the extinction of many. A series of critically endangered species in & around the Indian subcontinent are the main inspirations for this collection.

This collection was designed with the intention of spreading awareness about these few species and how limited our time is to save not only them but our planet earth, as we know it, itself.

There are thousands of fauna species across the planet currently labelled as ‘Endangered’ by the WWF. Through this collection, we are focusing on raising awareness for 9 select species found (or not, in some cases) in & around the Indian subcontinent.

“We wanted to make something tangible that would consciously remind us of being accountable for a greater ecological harmony, on an everyday basis. Icon badges representing each specie through color, shape and characteristic that you could put on your sneakers or anything that you own, felt like the ideal medium for it.”